Who invented it, the fairy tale of thirsty cotton; who claimed it was true, repeated and spread it, thus making everyone believe it? Maybe the synthetic fibre industry? The truth is: cotton uses less water than all other common field crops! And in the end, farmers do have to cultivate some kind of crop.
In 2016, Cotonea occupied the third place in NGO Textile Exchange’s ranking list of the 10 larg-est processors of ecologically-fair cotton worldwide. For more than 10 years Cotonea has been consistently sourcing organically-fair cotton from its own cultivation and, for their long-standing commitment in Uganda and Kyrgyzstan, have now been rewarded with third place on the Organic Fair Trade ranking list (OFT). Only Boll & Branch from New Jersey and the Swiss Coop have achieved a higher ranking position than Elmer & Zweifel with Cotonea.
GOTS-certified organic cotton contains gene-manipulated organisms (GMO). The guidelines prohibit this. However, GOTS (Global Organic Textile Standard) does not pursue these accusations, but rather contests the testing process.